We are an education marketing agency offering bespoke marketing solutions to a variety of training providers in Australia. With over ten years of experience in the industry, we’re passionate about what we do and, of course, we truly value education.
What are our main aims?
- To help colleges, RTOs and training providers reach more prospective students than they ever thought possible.
- To partner with reputable training providers that promote excellent standards of education for their students.
- To help students find the courses that allow them to meet their life goals.
What drives us?
We’re driven by encouraging more people to pursue education and fulfil their ambitions. However, we know that there is a multitude of reasons why people choose not to enrol. Therefore, we focus on identifying what those barriers to education are and helping educational institutions to address these issues.
There are 6 main reasons why people don’t pursue their dreams and enroll in a course:
- Self-doubt: Some people may be hesitant to pursue further education due to self-doubt or negative self-perception.
- Imposter syndrome: Some people may feel like they don’t belong in an educational setting or that they are not qualified to pursue further education.
- Anxiety: Anxiety or stress about the demands of a course or the unknowns of the future can prevent some people from accessing education.
- Procrastination: Some people may put off enrolling in a course or completing coursework due to procrastination or a lack of motivation.
- Low self-esteem: People with low self-esteem may feel that they are not capable of succeeding in a course or may not believe that they are worthy of pursuing further education.
- Limited aspirations: People may not access education if they have limited aspirations or if they don’t believe that education is necessary for their goals or dreams.
We love to help organisations discover their prospective students’ pain points. By doing this, we’re able to increase enrolments and help more students achieve their dreams.
Steps to success
When we work with you, we want to do three simple things:
- Discuss and understand your specific goals and objectives.
- Understand your target student audience.
- Create a marketing strategy tailored to your organisation and produce clear messages that speak to your prospective students.
By thoroughly discussing your business and your customers, we can develop a strategy that creates real impact.
Our specialisms
- Website strategy – We excel at improving user experience, increasing website engagement and boosting website conversion rates.
- Digital marketing – Using a combination of digital marketing techniques including SEO, social media advertising and Google Ads, we leverage data to offer a fantastic ROI.
- Learning Management Systems – With online education now commonplace, we can help make your course accessible anywhere, any time.
