Frontier Institute of Technology
Frontier Training Institute has over 20 years of experience delivering high-quality courses to domestic students with multiple campus locations. With so many years of educational experience, they knew how to deliver quality courses and they wanted to continue to grow their student body through strategic marketing. That’s why they chose EduSuccess.
The Task
To create a long-term marketing strategy that would secure Frontier’s future as an industry leader.
Goals
Frontier’s goals were broad but clear:
- To stay ahead of their competitors with an uplifted digital presence.
- To reach their ideal audience and achieve more student enrolments.
- To build a long-term, achievable marketing strategy that would help them stand out in a crowded vocational education space.
Solution
To create a long-term, sustainable marketing plan, we concluded that brand development was just as crucial as digital marketing. Therefore, we launched:
- A new website with a clean look, clear calls to action and optimised user experience.
- Long-term SEO strategies that would boost website traffic by focussing on search visibility and keyword ranking.
- Google Ads and remarketing ads for lead generation.
- Social media ads to reach students using their favourite platforms.
Results
Through our carefully executed plans, Frontier Training Institute saw some incredible outcomes that exceeded expectations:
- 6000+ Net new leads till date.
- 36% boost in revenue.
