CAC | Central Australian College
Central Australian College has over ten years of experience delivering high-quality courses to international and domestic students in Melbourne and Hobart. With Vocational Education and Training programs in Automotive, Business, Marketing and English, CAC’s focus is on helping students achieve success! They looked to EduSuccess for brand awareness campaigns, conversion optimisation to generate quality leads and provide the very best return on investment.
Goals
Our first task was to thoroughly understand what CAC wanted to gain through their marketing campaigns. CAC’s goals were to…
- Rank highly in Google for search terms related to their courses.
- Grow their lead-generation system.
- Increase visibility in local online searches.
- Scale their online advertising through Google Ads, Facebook Ads and landing page optimisation.
- Improve user experience on their website.
Solution
To achieve every success CAC was looking for, we implemented a variety of carefully chosen strategies:
- SEO optimisation through blogs, tags and use of keywords.
- Increased social media presence and encourage student engagement through Facebook live chats.
- A/B testing on landing pages for optimisation.
- Email newsletters for current and prospective students with A/B testing.
- Facebook and Instagram ads to reach targeted student audience using student’s preferred platforms.
- Google search and display ads to retarget website visitors.
Results
Our social media and advertising campaigns, content creation and SEO strategy took the brand to new heights:
- CAC now ranks #1 on Google for 50+ keywords related to VET student search queries in Melbourne and Hobart.
- 177% increase in conversion rates.
- 600+ quality leads generated each month with low ad spend.
- 7.7k Facebook likes and increased student engagement on social media.
